Komunikasi Partisipatif Aparat Kelurahan dalam Mendukung Makassar Kota Dunia melalui Program Kebersihan Lingkungan “Makassarta\u27 Tidak Rantasa”

This research aimed (1) to investigate the participative communication of the village apparatus in implementing the government program of “Makassarta\u27 Tidak Rantasa”; (2) to identify the problem occurred the village level in the success of the enviromental Cleanliness Program of “Makassarta\u27 Tidak Rantasa”.The resesearch used a descriptive approach with the case study as the focus of the analysis. The techniques of data collection were the in- depth interviews, library studies, observation, and other physical equipment. The data analysis was carried out qualitatively, and the data validation used the source triangulation technique. The Research result revelaed that in implanting the Environmental Cleanliness Program “Makassarta\u27 Tidak Rantasa”, the Village apparatus needed to master the cleanliness program “Makassarta\u27 Tidak Rantasa”, touse the media of the circular letter, posters, and direct socialization to the scieties in order to spread the information about the program, i.e. always readyfor 24 hours, and 7 days a week to make sure that the program “Makassarta\u27 Tidak Rantasa”was running well. Because there was no standard context about the system of the program implementation, the village apparatus implemented the program according to their own opinion. However it was quite suprising that the output were the same. Though the village apparatus wer different personnel and different village